After doing some seminars recently for PMA,
it became apparent that white balance still confuses a lot of people.
Therefore, I have created a new video tutorial to simplify the white balance process.

We show you how to white balance and create a custom white
balance - but, more importantly, we explain the theory behind white balance.
While this may not be as exciting as “Creating Glamourous Head Shots”
or “Lighting for Impact,” it’s VERY important and has a huge impact on the
quality of your final images.

As with most things in photography, once you understand the process, it just
becomes second nature. For example, I know if I’m working in the studio
I can “trick” the camera’s white balance into warming an image by manually
changing the color temperature or shooting on cloudy.

For this example we simply modified the white balance to get this look.

Check out the trailer:

 

 Understanding White Balance Trailer [1:11m]: Play Now | Play in Popup | Download

To see more on this new tutorial go here:

Video Tutorials